Laila Mickelwait is a woman on a mission.

For over a decade she has been involved in anti-sex trafficking advocacy. But it was the “Traffickinghub” campaign she launched in February 2020 that has really made a mark on the world.

Leaving little mystery regarding its aims, Mickelwait describes her crusade as “a decentralised global movement of millions of individuals and hundreds of survivors, organisations and advocates from across a broad spectrum of political, faith and non-faith, economic, and ideological backgrounds, all uniting together for the single purpose of shutting down Pornhub and holding its executives accountable for enabling, distributing and profiting from rape, child sexual abuse, sex trafficking, and criminal image-based sexual abuse.”

Three years later, over 2.3 million people have signed the petition to shut down Pornhub. In 2020 it was the 10th most visited website on the internet and the largest and most popular porn site, with 130 million visits per day. Now it is a shell of its former self.

Over the years, Mercator has featured many articles on both Pornhub’s perversions and Mickelwait’s mission — and we were delighted to read a recent update she posted on X, formerly Twitter, cataloguing some of Traffickinghub’s achievements to date.

“Let’s make 2024 the year we finish the job and shut down Pornhub!” she wrote, before listing a “summary of Pornhub’s reckoning so far”:

- 10.6 million videos taken down (80% of the site)

- 30+ million images taken down

- Cut off by Visa, Mastercard, Discover, PayPal

- Sued by 257 victims in 12 lawsuits across U.S., Canada and UK totalling billions in potential damages

- Criminally charged by the U.S. federal government for profiting from sex trafficking

- Thousands of media articles written exposing Pornhub’s criminality

- Lost all mainstream advertisers

- Permanently kicked off Instagram, YouTube, and TikTok losing 14 million followers/subscribers

- Cut off by Grant Thornton, Roku, Comcast/Xfinity, Kraft Heinz, Unilever and many more businesses

- CEO and COO forced to resign

- Secret shareholder found and exposed

- Forced to change upload process and forced to start verifying those in new videos uploaded

- Company sold at a discount to hastily concocted private equity firm laughably called Ethical Capital for a desperate whitewashing

Mickelwait then affirmed that “we aren’t done yet” and urged supporters to “keep the pressure on” until the website is shut down entirely.

In a longer update on the Traffickinghub website, Mickelwait explained that shutting Pornhub down rather than merely forcing it to enact reforms is necessary because of how much damage has been wrought.

“Its owners and executives must be held accountable to the full extent of the law, and the victims of Pornhub worldwide must be given real justice,” she wrote.

“[W]e must end impunity for corporations and executives who have knowingly enabled, profited from, and globally distributed rape for profit for over a decade, destroying the lives of countless victims.”

“Severe abuses require severe consequences to be a deterrent to future bad actors.”